Sobre a importância da literacia mediática (mais um argumento):
«Media literacy, in short, is about more than the analysis of messages, it is about an awareness of why those messages are there. It is not enough know that they are produced, or even how, in a technical sense, they are produced. To appreciate the significance of contemporary media, we need to know why they are produced, under what constraints and conditions, and by whom»
Lewis, J. & Jhally, S. (1998) The Struggle Over Media Literacy in Journal of Communication, volume 48, pp. 109-120.