EDUCOMUNICAÇÃO

Consumo de media comanda tempo quotidiano

Quem o afirma é a Ball State University, dos EUA, naquele que é apresentado como o mais abrangente estudo observacional do uso dos media até hoje realizado.
Algumas notas e resultados:
"The average American spends more time using media devices - television, radio, iPods and cell phones - than any other activity while awake".
Key findings of the research include:

* About 30 percent of the observed waking day was spent with media as the sole activity versus 20.8 percent for work activity, while an additional 39 percent of the day was spent with media while involved in some other activity
* In any given hour no less than 30 percent of those studied were engaged in some way with television, and in some hours of the day that figure rose to 70 percent
* While television is still by far the dominant medium in terms of the time average Americans spend daily with media at 240.9 minutes, the computer has emerged as the second most significant media device at about 120 minutes
* About 30 percent of all media time is spent exposed to more than one medium at a time
* People ages 18 to 24 spend less time online than any other age group except those older than 65
* Levels of concurrent media exposure were higher among those 40 to 65 than people 18 to 39
* Women spend more time multitasking with two or more types of media than men
* Use of the Web, e-mail and phones is substantially higher on Fridays than any other day of the week.