quarta-feira, outubro 15, 2003

"One Question

Q: According to a new study by Knowledge Networks/SRI, many children now have a variety of media devices (TV, PC, DVD) in their bedrooms and are increasingly media savvy. How will these kids differ from their parents' generation in terms of media consumption?
A: 'Children today grow up in a far different media world than did their parents. With marketing and entertainment so intertwined, we have the prospect of ending up with kids who believe marketing is organic to programming, or kids so desensitized to marketing that reaching them in adulthood will be a much more difficult proposition.'

— David Tice, Knowledge Networks/SRI VP, Client Service "
in I Want Media - Media News & Resources

Sem comentários: